MKTG 13 : Principles of Marketing 14th Edition- MindTap Edition_9Overview: MKTG 13 with MindTap brings marketing fundamentals to life by showing students how theyre applied at the worlds top companies every day, all at an affordable price. MKTG combines an engaging paperback textbook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as theyre held accountable for course material and are challenged to then apply it. ISBN: 9780357929353 Edition: 14 Publisher: Cengage
For nearly forty years
the text is an invaluable resource for studying advertising critically
11th edition by Eddie McLaney and Peter Atrill
discourse analysis
encouraging a strong conceptual understanding of these basic principles
Horngren’s Accounting presents the core content of the accounting course in a fresh format designed to help today’s learners succeed
contracting
the text features an approach that reflects how science is actually practiced: it starts with the specifics
For the first time
The 13th Edition updates and expands materials in areas undergoing rapid change as a result of improved managerial practices
this RISC-V Edition covers the fundamentals of digital logic design and reinforces logic concepts through the design of a RISC-V microprocessor
and helpful insights that resonate with today’s students